The two music moguls and co-founders of Beats Electronics — recognizing that they needed a new type of creative talent for their growing music technology business — are funding a four-year program that blends liberal arts, graphic and product design, business and technology.
I understood their need to build a pool of skilled talent. But why at USC? Iovine's daughter is an alum, sure. And he just gave its commencement address. Andre Young — before he was Dr. Dre — grew up in nearby Compton, where he rose to fame as part of the rap group N.W.A. The Beats headquarters are on L.A.'s Westside.
Still, what if Dre had given $35 million — his half of the USC gift and about 10% of his wealth, according to a Forbes estimate — to an institution that enrolls the very people who supported his career from the beginning? An institution where the majority of students are low-income? A place where $35 million would represent a truly transformational gift?
Why didn't Dr. Dre give it to a black college?
Make no mistake: This donation is historic. It appears to be the largest gift by a black man to any college or university, comparable to the gift Bill Cosby and his wife, Camille, gave to Spelman College in 1988. Some 25 years later, their $20-million gift (about $39 million in inflation-adjusted dollars) is still the largest-ever private gift to a historically black college. Dre gave USC almost triple the amount Oprah Winfrey has given Morehouse College over the years. Sean "Diddy" Combs gave $500,000 to Howard University in 1999, which he attended before launching a successful career.
A hip-hop icon is now the new black higher-ed philanthropy king. We've never seen a donation to rival this from any black celebrity — musician, athlete or actor — and that fact must be celebrated.
But as the president of a black college, it pains me as well. I can't help but wish that Dre's wealth, generated as it was by his largely black hip-hop fans, was coming back to support that community.
USC is a great institution, no question. But it has a $3.5-billion endowment, the 21st largest in the nation and much more than every black college — combined. Less than 20% of USC's student body qualifies for federal Pell Grants, given to students from low-income families, compared with two-thirds of those enrolled at black colleges. USC has also seen a steady decrease in black student enrollment, which is now below 5%.
A new report on black male athletes and racial inequities shows that only 2.2% of USC undergrads are black men, compared with 56% of its football and basketball teams, one of the largest disparities in the nation. And given USC's $45,602 tuition next year, I'm confident Dre could have sponsored multiple full-ride scholarships to private black colleges for the cost of one at USC.
I understood their need to build a pool of skilled talent. But why at USC? Iovine's daughter is an alum, sure. And he just gave its commencement address. Andre Young — before he was Dr. Dre — grew up in nearby Compton, where he rose to fame as part of the rap group N.W.A. The Beats headquarters are on L.A.'s Westside.
Still, what if Dre had given $35 million — his half of the USC gift and about 10% of his wealth, according to a Forbes estimate — to an institution that enrolls the very people who supported his career from the beginning? An institution where the majority of students are low-income? A place where $35 million would represent a truly transformational gift?
Why didn't Dr. Dre give it to a black college?
Make no mistake: This donation is historic. It appears to be the largest gift by a black man to any college or university, comparable to the gift Bill Cosby and his wife, Camille, gave to Spelman College in 1988. Some 25 years later, their $20-million gift (about $39 million in inflation-adjusted dollars) is still the largest-ever private gift to a historically black college. Dre gave USC almost triple the amount Oprah Winfrey has given Morehouse College over the years. Sean "Diddy" Combs gave $500,000 to Howard University in 1999, which he attended before launching a successful career.
A hip-hop icon is now the new black higher-ed philanthropy king. We've never seen a donation to rival this from any black celebrity — musician, athlete or actor — and that fact must be celebrated.
But as the president of a black college, it pains me as well. I can't help but wish that Dre's wealth, generated as it was by his largely black hip-hop fans, was coming back to support that community.
USC is a great institution, no question. But it has a $3.5-billion endowment, the 21st largest in the nation and much more than every black college — combined. Less than 20% of USC's student body qualifies for federal Pell Grants, given to students from low-income families, compared with two-thirds of those enrolled at black colleges. USC has also seen a steady decrease in black student enrollment, which is now below 5%.
A new report on black male athletes and racial inequities shows that only 2.2% of USC undergrads are black men, compared with 56% of its football and basketball teams, one of the largest disparities in the nation. And given USC's $45,602 tuition next year, I'm confident Dre could have sponsored multiple full-ride scholarships to private black colleges for the cost of one at USC.