http://www.burgerbusiness.com/?p=15130
“Some exciting things headed our way this fall!
Pralines and Crème McFlurry, Pumpkin Spice Lattes, Pumpkin Pies return, a Southwest Premium McWrapand MIGHTY WINGS!!!” gushed the Facebook page for a McDonald’s under construction on N. Kansas Expressway in Springfield, Mo.
McDonald’s Corp. officials could not be reached for comment so it isn’t certain that bone-in chicken wings will be introduced nationally this fall; it could be a regional test. But there are other indications that a national move is planned. One is that McDonald’s Corp. filed a U.S. federal trademark registration on Aug. 15, 2013, for “Mighty Wing.”
McDonald’s first, but briefly, tested chicken wings in the 1990s before reviving them in July 2012 in Atlanta. The test moved to Chicago in January 2013. In Atlanta the wings were priced at $3.29 for a 3-piece pack. In Chicago, McDonald’s priced the 3-wings pack a bit lower, at $2.99. The pricing model to be used this fall can’t be determined.
Earlier this year, J.M. Owen, president of the Greater Atlanta McDonald’s Operators Association, called the Mighty wings test “extremely successful,” especially with African-American consumers.
The planned extension of the Premium McWrap line to include a Southwest variety suggests that the product has been a success since its heavily advertised national introduction in March.